Vodafone TV Play
Client
Vodafone
Deliverables
Art Direction • Digital Design • UI/UX
The pain point, in the modern streaming generation we currently live in, is consumers are overwhelmed with choice from standard terrestrial tv and subscriptions services. This leaves us stuck with the paradox of too much choice.
Thus the need for Vodafone TV Play, the all-in-one entertainment system with your live TV and all your content, all in one place. Less time searching, more time watching.
I was the lead designer who set the art direction and initial ideation for the launch of the smart TV box . I worked closely with key stakeholders, internally and externally, both in the UK and globally. I worked across multiple touchpoints, including social media assets, digital banners and a product toolkit.
I collaborated with the UX team, constantly challenging and suggesting new ways to improve the journey on the eshop.
Less time searching,
more time watching
Tapping into the experience of the product through a visually enticing CGI video, the focus is on the content and user interface, and exploring how the user is able to navigate and search for the content they want all in one place. The ad highlights the key features, such as remote free with voice control, 4k UHD viewing, and immersive room-filling sound.