Small things do matter
Client
Vodafone
Deliverables
Art Direction • Digital Design • Social Media
We need to make better decisions for the planet.
But it’s a big place and it’s hard to recognise the impact of small sustainability efforts.
Vodafone continues to make tiny change with recycling, refurbishing or switching to smarter tech which is a step in the right direction towards helping the planet.
And although each contribution might feel small, together our collective impact can create positive changes.
This campaign launched on Earth Day 2025, as part of the wider initiative to help protect the planet.
vodafone.com/news/protecting-the-planet/small-things-do-matter
To visualise the importance of these tiny changes, we created a miniature world inhabited by miniature people living amongst our technology. The imagery is full of proof points, highlights real world examples of the small changes Vodafone is making as a business.
