Vodafone x UEFA
Client
Vodafone and UEFA
Deliverables
Art Direction • Branding • Print
Vodafone kicks off a game-changing partnership with UEFA, stepping onto the pitch as an official partner of UEFA Women’s Football and an official licensee of the UEFA Champions League. This bold move marks a major milestone in Vodafone’s commitment to powering the future of both women’s and men’s football.
Perfectly timed with the start of the UEFA Champions League league phase, Vodafone is also launching the innovative Champions Travel eSIM — a smart solution designed to keep football fans connected wherever the game takes them. Whether you're following your team across borders or exploring new cities, the eSIM offers seamless global data connectivity across all 55 UEFA member associations, making travel worry-free and match-day ready.
I had the exciting opportunity to lead the creative direction for the master Press Key Visual — the hero image that would define and headline the launch of the groundbreaking partnership, setting the tone across all touchpoints.
Beyond that, I crafted a suite of vibrant collateral, including immersive internal branding for Vodafone’s head offices, sleek branded slide decks, custom Microsoft Teams backgrounds, and eye-catching social media assets. All designed to amplify the launch and energise audiences both inside and outside the organisation.
