Curve Bike light & GPS tracker
In 2020, as the world locked down, a cycling revolution started. The health benefits and environmental impact of riding a bike have been embraced by millions. Thus, the need for Curve Bike light & GPS tracker, which offers smart safety on and off the bike through its intelligent brake light, impact detection and security mode.
I designed marketing creative across all touch points - ranging from the Vodafone eshop, packaging, retail and social. A sleek and smart looking aesthetic, while really empathising the key features of the product which is bought to life through the array of creative material.
I re-designed and evolved the existing Vodafone eshop page, constantly challenging and suggesting new ways to improve the UX and UI. While recommending new capabilities such as hover states and roll overs, and introducing more dynamic content such as short auto-play videos to replace static images. All in all, this involved liaising with various key stakeholders and presenting a case for the need to implement these changes.
Product renders
A range of lifestyle photography used across various touchpoints
A range of lifestyle photography used across various touchpoints
Designs for social platforms
Posters
Manual which comes with the product
Packaging mock-up
Product description page
I designed and worked closely with the in-house UX team to create the PDP which highlight all the features of the product and showcases the beauty creative assets.
Ride with confidence
We created a CGI video, highlighting not only the beautifully designed product, but also the key features such as an intelligent rear break light, GPS tracker, impact detection alerts to trusted contacts via the Vodafone Smart app and ride insights so you can reflect on performance as you get more saddle time.
In addition, through the means of a lifestyle video, we tap into a common thread that connects all cyclists – the little routines and rituals, centered around not just the journey, but the preparation and eventual destination.
From the food one eats to fuel their journey, to the regular routes they ride to beat the commuting chaos. Whether a lycra-clad roadie or a casually dressed commuter – one thing they all share in common, is being a cyclists. We follow 4 riders as they go about their daily commutes and demonstrate how Curve Bike comes to life throughout the journey and beyond.
