Neo, the smart kids watch
Say hello to Neo, the smart kids watch that empowers young children and lets you keep in touch with them every step of the adventure. Designed and connected by Vodafone, featuring Disney content and characters.
I collaborated with the design studio at Disney and worked along side various key stakeholders to help launch Neo. We created a stunning key visual which consisted of the 6 x characters, all housed within an array of colourful explosions that allude to the Disney magic. This design was featured across many of the main marketing collateral, along side a range of other assets I created for the Vodafone e-shop product description page as well as third party retailers such as Amazon.
The extensive functionality of the watch ranges from a 5mp camera, calls and chat messages to parents/guardian, calendar reminders and even checking the weather. We highlighted these core features through the use of lifestyle photography, while maintaining the key message of kids feeling empowered to do the things they love such as exploring nature, playing out with friends and baking with family.
Master key visual
Additional key visual for product launch
A range of lifestyle photography used across various touchpoints
Creative guidelines, the DO's and DON'Ts
Tech spec for the product
Packaging mock-up
Social platform designs
Social platform designs
Product description page
I designed and worked closely with the in-house UX team to create the PDP which highlight all the features of the product and showcases the beauty creative assets.
With them every step of the adventure
We created a range of videos to highlight, not only the Disney magic within the watch, but also the extensive functionality. With Neo being such a feature rich product, we really wanted to bring this to life through our product CGI video and lifestyle film which emphasises the empowerment it gives to young children on their day to day activities.
A couple of animations I designed to show the breadth of characters and new characters that kids can pick from.
