Neo, the smart kids watch
Client
Vodafone & Disney
Deliverables
Art Direction • Digital Design • UI/UX
I collaborated with the design studio at Disney and worked along side various key stakeholders to help launch Neo. We created a stunning key visual which consisted of the 6 x characters, all housed within an array of colourful explosions that allude to the Disney magic. This design was featured across the main marketing collateral, along side a range of other assets I created for the Vodafone e-shop product description page as well as third party retailers such as Amazon.
The extensive functionality of the watch ranges from a 5mp camera, calls and chat messages to parents/guardian, calendar reminders and even checking the weather. We highlighted these core features through the use of lifestyle photography, while maintaining the key message of kids feeling empowered to do the things they love.
I re-designed and evolved the existing Vodafone eshop page, constantly challenging and suggesting new ways to improve the UX and UI. While recommending new capabilities such as hover states and roll overs, and introducing more dynamic content such as short auto-play videos to replace static images. All in all, this involved liaising with various key stakeholders and presenting a case for the need to implement these changes.
A range of videos were designed to highlight, not only the Disney magic within the watch, but also the extensive functionality. With Neo being such a feature rich product, we really wanted to bring this to life through our product CGI video and lifestyle film which emphasises the empowerment it gives to young children on their day to day activities.
