The all-in-one smart TV box for a new era in home entertainment
The pain point, in the modern streaming generation we currently live in, is consumers are overwhelmed with choice from standard terrestrial tv and subscriptions services - especially when they’re in different apps. Thus we are left with the paradox of too much choice.
Thus the need for Vodafone TV Play, the all-in-one entertainment system with your live TV and all your content, all in one place.
Less time searching, more time watching.
I was the lead designer who set the art direction and initial ideation for the launch of the all-in-one smart TV box . I worked closely with key stakeholders, internally and externally, both in the UK and globally. I worked across multiple touchpoints, including social media assets, digital banners and a product toolkit.
Product renders
Initial moodboards for various routes
Lifestyle photography
Lifestyle photography
Digital banners
Social media
Less time searching, more time watching…
We tap into the experience of the product through a visually enticing CGI video. With a focus on the content and user interface, we explore how the user is able to navigate and search for the content they want all in one place. We also delve into the key features such as remote free with voice control, 4k UHD viewing, and immersive room-filling sound. Product specific cutdowns have been created for a more concise and relevant approach to highlight single features.